UTM Frequently Asked Questions
❓ Do I need Google Analytics to use UTM links?
Nope! While UTM parameters work beautifully with Google Analytics, they're also readable by most analytics platforms. Your data will show up in whatever tool you use.
❓ What if my website doesn't have HTTPS?
We've got you covered. Just select the "HTTP" option before generating your link. Our tool respects your site's actual setup.
❓ Will UTM parameters break my existing links?
Never! We intelligently clean your URL before adding parameters, so your existing query strings stay intact.
❓ Can I shorten these links?
Absolutely! Once you generate your UTM link, you can run it through any URL shortener (Bitly, TinyURL, etc.) without losing tracking data.
❓ Is this really free? Forever?
Yes—and we mean it. This tool exists to help marketers like you make better decisions. No hidden agendas, no upsells.
Pro Tips for Better Tracking
🔹 Be consistent - Use the same naming conventions across campaigns (e.g., always use "facebook" not sometimes "fb" or "meta")
🔹 Keep it simple - Campaign names without spaces (use underscores) work best
🔹 Test before you launch - Always click your generated link to make sure it goes where you expect
🔹 Document your system - Create a simple guide for your team on how you name campaigns
🔹 Don't overthink it - Start with just source, medium, and campaign. Add term and content as you get comfortable